Wednesday, August 8, 2007

Not-So-Golden Sunken Arches


And if Transclunk are heartless bastards, what can we call McDonald's?


One of the richest companies in the world fires a dedicated, loyal 23-year immigrant employee, who is earning the enormous wage of $9.75/hr, because she has a medical problem.


There must have been 4200 ways to works this out, but the Arch-Villains simply fired her. No discussion.


BC Human Rights has ordered them to pay the lady $50,000. How about $5,000,000?


How about sending a message to these thugs?

4 comments:

Anonymous said...

The best message people can send? DO NOT EAT AT MCDONALD'S. Lower McDonald's' revenues by not spending your money at their establishments. Incentives to send this message could be facilitated by watching the wickedly-funny "Super-Size Me", which concentrates on the damage to one's health that will occur if too much McDonald's food is eaten. Even better is to read the fascinating, and often-horrifying, book "Fast Food Nation" by Eric Schlosser. Since doing these two things I have had absolutely no desire to go to McDonald's. My wife and I have vowed to never take our children there. What saddens me is that, as bad as working for McDonald's can be, working in one of the American meat-packing plants that sells hamburger meat to McDonald's can be far worse.

Anonymous said...

David, we can send a message to these thugs. Don't patronize their fine Establishments, and let the "Head" Offices know why! I quit frequenting their 5 Star Outlets when they switched to cheese in aerosol cans!

David Berner said...

I had one order of fries from McD's in 2001. End of story.

Anonymous said...

You could try sending a message to McDonalds by not purchasing their "food", however, there are so many middle American mall people (and lots of Canadians of course) who will continue to eat their crap that unfortunately we couldn't begin to put a dent in their business. Just watching Super Size Me made me feel ill, never mind eating the stuff.

This is a portion of an article that appeared on CBC news this week.

The research, appearing in August's Archives of Pediatrics & Adolescent Medicine, was funded by Stanford and the Robert Wood Johnson Foundation.

Any food packaged by McDonald's tastes better to most preschoolers, says a study that powerfully demonstrates how advertising can trick the taste buds of young children.

'You see a McDonald's label and kids start salivating.'
—Diane Levin, childhood development specialist. Even carrots, milk and apple juice tasted better to kids if it was wrapped in the familiar packaging of the Golden Arches. The study had youngsters sample identical McDonald's foods in name-brand or unmarked wrappers. The unmarked foods always lost the taste test.

Study author Dr. Tom Robinson said the kids' perception of taste was "physically altered by the branding." The Stanford University researcher said it was remarkable how children so young were already so influenced by advertising.

The study involved 63 low-income children aged three to five from Head Start centres in San Mateo County, Calif. Robinson believes the results would be similar for children from wealthier families.