BACK TO THE FUTURE WON'T WORK, UNFORTUNATELY

For too many years now, the venerable old Hudon's Bay Company has been calling itself HBC.

It is taken its new American owners to recognize that alphabet soup doesn't cut it and that the good old name is the one that connects with consumers.

Henceforth, the the Hudson's Bay Company will be known oddly enough as the Hudson's Bay Company.

For those of us who grew up with The Bay as a big part of our lives - I worked there many times and my uncle Tom was the head tailor in men's clothing for many years - this welcome news.

Unfortunately, recent visits to The Bay and Sears suggest strongly that these stores' days are numbered.

Everything about them looks tired and out of synch.

And service simply does not exist.