Guest Editorial from V.

When watching Tim Dailey's riff on the arrogance of New York's priapic slogan, I couldn't help but think about British Columbia's modest official motto, no less, "The Greatest Place on Earth"." Oh really", I whispered. " Sorry I wasted money on world travel."

I live with a Chinese woman. She saw this slogan one day and asked if we really believed that.

Think of it. China. Five time zones. Deserts to tropics. Temples to mega malls. I blushed. I said I had only visited a mere 41 countries and I wasn't sure but maybe somebody in Victoria knows something I don't. I added that since 49 per cent of the people in Vancouver are visible minorities, I hope they don't feel ashamed of their homeland just because we have a wanker's slogan. She assured me that she will still love her birth country and that perhaps there should not be a competition where we declare ourselves in first place.

We love to diss the "Ugly American".

But could you imagine standing up in a cafe in Venice, Lyon, Brussels, Vienna or Stockholm and announce to the patrons.

" Hi, I'm a modest Canadian from British Columbia and I live in the GREATEST PLACE ON EARTH. Aren't you dorks sorry that you live in inferior places? Now let's drink beer and watch hockey."

Maybe before 2010,when the world visits BC, we might consider a slogan with a little modesty. Does Greece have a motto that says " We brought democracy to inferior, sweating classes". Would Iraq have a slogan that said " We had medical schools when Europeans were living with their pigs." Does China have a 2008 slogan that says " Your grandchildren's income depends on our economy and by the way, we were a magnificent culture when your race had bones in your noses."

Or maybe BC First Nations could adopt a slogan such as " You separated us from Nature, but we never signed a separation agreement."

David, if you have a media mailing list, please pass this on. In BC today, the oracle is Bill Goo. I call him BobbleBill. . Why? Because he bounces from radio, to TV, to BC business without anybody stopping to say, " Bobblebill has a shiny surface but he's either dense or empty". Pick both.

A Boulevardier