Wednesday, January 21, 2009

Selling Your Soul for a Mess of Pottage/Portage/Porridge


Mama Malaika's Snake Oil Serum - known otherwise as Cold-fX - is now an official Olympic sponsor.

Hahahahahahaha...

This is a case study in How to Degrade Your Brand by Associating with Garbage.

The target sponsorship budget for the Games is $760 Million.

The utterly unproven Cold-fX is contributing $3 Million to become the Official Cold & Flu Remedy.

Has VANOC ever considered the word, "No?"

3 comments:

Anonymous said...

"This is a case study in How to Degrade Your Brand by Associating with Garbage."

I know... what is Cold fX thinking?!?

;-)

Gavin. said...

Many articles by David Baines over the last couple of years in the Vancouver Sun covered the con job and inflated and false claims by this tainted product called Cold-FX. People buy this crap and believe it works.........as David would say hahahahahaha! Baines is one of the most erudite and informed columnists with the much dumbed-down Sun and is always worth a read.

Anonymous said...

"Has the VANCOC ever considered the word 'No?'"

Have pharmacies - who are suppose to be run by licensed healthcare professionals - considered not selling it?

Linda Yuill, LPN