Selling Your Soul for a Mess of Pottage/Portage/Porridge
Mama Malaika's Snake Oil Serum - known otherwise as Cold-fX - is now an official Olympic sponsor.
Hahahahahahaha...
This is a case study in How to Degrade Your Brand by Associating with Garbage.
The target sponsorship budget for the Games is $760 Million.
The utterly unproven Cold-fX is contributing $3 Million to become the Official Cold & Flu Remedy.
Has VANOC ever considered the word, "No?"
3 comments:
"This is a case study in How to Degrade Your Brand by Associating with Garbage."
I know... what is Cold fX thinking?!?
;-)
Many articles by David Baines over the last couple of years in the Vancouver Sun covered the con job and inflated and false claims by this tainted product called Cold-FX. People buy this crap and believe it works.........as David would say hahahahahaha! Baines is one of the most erudite and informed columnists with the much dumbed-down Sun and is always worth a read.
"Has the VANCOC ever considered the word 'No?'"
Have pharmacies - who are suppose to be run by licensed healthcare professionals - considered not selling it?
Linda Yuill, LPN
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