Wednesday, January 21, 2009

Selling Your Soul for a Mess of Pottage/Portage/Porridge


Mama Malaika's Snake Oil Serum - known otherwise as Cold-fX - is now an official Olympic sponsor.

Hahahahahahaha...

This is a case study in How to Degrade Your Brand by Associating with Garbage.

The target sponsorship budget for the Games is $760 Million.

The utterly unproven Cold-fX is contributing $3 Million to become the Official Cold & Flu Remedy.

Has VANOC ever considered the word, "No?"

3 comments:

Anonymous said...

"This is a case study in How to Degrade Your Brand by Associating with Garbage."

I know... what is Cold fX thinking?!?

;-)

Anonymous said...

Many articles by David Baines over the last couple of years in the Vancouver Sun covered the con job and inflated and false claims by this tainted product called Cold-FX. People buy this crap and believe it works.........as David would say hahahahahaha! Baines is one of the most erudite and informed columnists with the much dumbed-down Sun and is always worth a read.

Anonymous said...

"Has the VANCOC ever considered the word 'No?'"

Have pharmacies - who are suppose to be run by licensed healthcare professionals - considered not selling it?

Linda Yuill, LPN